Course Overview
…have strong verbal and written communication skills, who are vigilantly observant and up-to-date on what is happening in the world of business, and who are interested in the concept and operation of commerce and marketing.
Advertising and Media Planning; Market Research; Psychology of Advertising; Events Organization; Creative Thinking in Marketing; Economics of Commerce; Basics of Marketing; Media Economics; Theory and Practice of PR; Digital Marketing; Marketing for Small- and Medium Enterprises
• European marketing
• Global commercial management
CAREER OPPORTUNITIES:
• expert working for the commerce and marketing departments of multinational and national companies
• expert working for advertising and PR agencies
• manager of start-up businesses
• executives or marketing professional of small and medium enterprises
• expert in the non-profit sector
As part of the program all foreign students have the opportunity to attend a course in “Hungarian as a second language” free of charge!
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