Bachelor's Programs

BSc in Commerce and Marketing

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€2,200.00
Marketing

Course Overview

THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO:
…have strong verbal and written communication skills, who are vigilantly observant and up-to-date on what is happening in the world of business, and who are interested in the concept and operation of commerce and marketing.
CORE SUBJECTS:
Advertising and Media Planning; Market Research; Psychology of Advertising; Events Organization; Creative Thinking in Marketing; Economics of Commerce; Basics of Marketing; Media Economics; Theory and Practice of PR; Digital Marketing; Marketing for Small- and Medium Enterprises
SPECIALIZATIONS: 
• European marketing
• Global commercial management
Specializations are launched only if the minimum of 15 students wish to join the specialization.

CAREER OPPORTUNITIES:

• expert working for the commerce and marketing departments of multinational and national companies
• expert working for advertising and PR agencies
• manager of start-up businesses
• executives or marketing professional of small and medium enterprises
• expert in the non-profit sector

As part of the program all foreign students have the opportunity to attend a course in “Hungarian as a second language” free of charge!   

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